Ideology is the idea that your conscious and unconscious decision have an effect on your expectations and actions in life. Ideology translates to the science or study of ideas. However, ideology tends to refer to the way in which people think about the world and their ideal concept of how to live in the world. This is slightly different from philosophy in the sense that ideology encompasses the concept that your ideal concept is the best way.
How ideology relates to media studies: Media texts always reflect certain values or ideologies though sometimes we may not be aware of this. An example might be that in some texts, such as action films like the Die Hard or the Lethal Weapon series, solving problems with force is seen as an acceptable value and reflects a certain ideology.
The media is a successful carrier of ideology because it reaches such a huge audience. The study of the media allows us to consider and question dominant ideologies and look for the implications of different ideology and value systems.
When studying a media text you may look for the dominant ideology present and question whose world view is represented and which group(s) and their associated world view(s) have not been represented.
Some studies of the media concentrate on viewing texts from particular ideological perspectives, for example a feminist perspective
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