Masthead - the name and logo of the magazine.
The Lead - the introductory paragraph of an article. Usually written in bold or capitals.
Body Copy - refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards, e.g. correct use of language, font, size, word limits etc. Usually written in columns with a font size typically between 8 and 10 with the same style kept throughout.
Serif font - fonts which have little bars (serifs) on the end of the letter. Used to make bodies of text easier to read.
Sans Serif font - fonts which do not have little bars (serifs) on the end of each letter. Used for Headings, captions etc.
Drop Capitals - really big letter to introduce the article.
Cross Head - small sub-heading used to split up a large block of text.
White Space - white parts of a page other than text or pictures. An efficient way of separating areas of the page.
Mode of Address - how the magazine talks to the audience.
Sell Lines - text on the cover that helps to sell the magazine to the audience.
Banners - text which stands out because its on a coloured background.
House Style - a magazines distinctive design that distinguishes it from its competitors.
Borders - the gaps at the edges of the page.
Gutters - the gaps between the columns of text.
Leading - the space between lines of text.
Kerning - the space between letters.
Strap lines - a smaller headlines, printed above the main headline.
By-lines - name of the person who wrote the article
Anchorage - the way in which text helps to pin down the meaning of a picture and visa versa.
The Lead - the introductory paragraph of an article. Usually written in bold or capitals.
Body Copy - refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards, e.g. correct use of language, font, size, word limits etc. Usually written in columns with a font size typically between 8 and 10 with the same style kept throughout.
Serif font - fonts which have little bars (serifs) on the end of the letter. Used to make bodies of text easier to read.
Sans Serif font - fonts which do not have little bars (serifs) on the end of each letter. Used for Headings, captions etc.
Drop Capitals - really big letter to introduce the article.
Cross Head - small sub-heading used to split up a large block of text.
White Space - white parts of a page other than text or pictures. An efficient way of separating areas of the page.
Mode of Address - how the magazine talks to the audience.
Sell Lines - text on the cover that helps to sell the magazine to the audience.
Banners - text which stands out because its on a coloured background.
House Style - a magazines distinctive design that distinguishes it from its competitors.
Borders - the gaps at the edges of the page.
Gutters - the gaps between the columns of text.
Leading - the space between lines of text.
Kerning - the space between letters.
Strap lines - a smaller headlines, printed above the main headline.
By-lines - name of the person who wrote the article
Anchorage - the way in which text helps to pin down the meaning of a picture and visa versa.
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